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Friday, December 18, 2015

P. G. D. B. M. (Semester - II),University Of Pune Question Paper,2010 Question Paper,MARKETING MANAGEMENT

University Of Pune Question Paper
P. G. D. B. M. (Semester - II) Examination - 2010
MARKETING MANAGEMENT
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Answer any four questions.
(2) All questions carry equal marks.
Q.1) What are the main attributes of Marketing Mix ? Discuss any two
attributes that failed due to poor integrating of Marketing Mix. [15]
Q.2) Focus on the recent trends in Packaging. State types of Packaging
and Purposes. [15]
Q.3) Illustrate with appropriate examples the Utility of Direct Marketing,
On-line Marketing as Promotional Tools. [15]
Q.4) Comment on four pillars on which the building of logistics is
constructed. (i.e. Materials Handling, Transportation, Warehousing and
Inventories) [15]
Q.5) What is Distribution Channel ? Suggest and justify Distribution
Channels for : [15]
(a) Automatic LCD Projector
(b) CNG Fuel
Q.6) What do you understand by Price ? Explain its various factors which
influence Price Decision of a Product. [15]

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