Questions Search

This website covers previous years question papers of various universities and colleges in India. Moreover, the information on admission to various courses from various universities/institutes/colleges are also available. Research paper questions are also updated from time to time. Also the latest teaching faculty plus teachers jobs, Government jobs, Banking Jobs, and other jobs are regularly updated to help jobless candidates. Admit cards of various recruitment of Govt organisation are updated. Search your terms using the search box provided.

Follow by Email

Friday, December 18, 2015

P. G. D. B. M. (Semester - II),University Of Pune Question Paper,2010 Question Paper,MARKETING MANAGEMENT

University Of Pune Question Paper
P. G. D. B. M. (Semester - II) Examination - 2010
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Answer any four questions.
(2) All questions carry equal marks.
Q.1) What are the main attributes of Marketing Mix ? Discuss any two
attributes that failed due to poor integrating of Marketing Mix. [15]
Q.2) Focus on the recent trends in Packaging. State types of Packaging
and Purposes. [15]
Q.3) Illustrate with appropriate examples the Utility of Direct Marketing,
On-line Marketing as Promotional Tools. [15]
Q.4) Comment on four pillars on which the building of logistics is
constructed. (i.e. Materials Handling, Transportation, Warehousing and
Inventories) [15]
Q.5) What is Distribution Channel ? Suggest and justify Distribution
Channels for : [15]
(a) Automatic LCD Projector
(b) CNG Fuel
Q.6) What do you understand by Price ? Explain its various factors which
influence Price Decision of a Product. [15]

No comments:

Post a Comment

Pen down your valuable important comments below