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Friday, December 18, 2015

B.M.M / B.Com (MARKETING MANAGEMENT) : INTERNATIONAL MARKETING Annamalai University December 2014 Question Paper

Annamalai University december 2014 question paper
B.M.M / B.Com (MARKETING MANAGEMENT)
DEGREE EXAMINATION, December 2014
(THIRD YEAR)
(PART – IV)
340 / 710 : INTERNATIONAL MARKETING
New Regulations / Old Regulations
Time: Three hours Maximum: 100 marks
 Answer any FIVE questions (5 × 20 = 100)
All questions carry Equal Marks
1. Discuss the benefits of International marketing.
2. Describe the different International marketing environment.
3. What is political Environment? How does it affect international marketing?
4. what is consumer behaviour? What are its Components? Explain its importance
in international marketing.
5. Would the domestic Marketing Mix strategies be successful in international
Marketing? Give reasons.
6. Discuss the need for adaption of products in international marketing.
7. Describe the promotional strategies employed in International Marketing.
8. What are the considerations involved in building International channels of
Distribution? Explain.
9. Briefly describe the salient features of Export-Import policy of India.
10. Describe the role of Trade fairs in promoting exports.

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