Monday, December 21, 2015

BASICS OF MARKETING,2010 Question Paper,University Of Pune Question Paper,P. G. D. M. M. (Semester - I)

University Of Pune Question Paper
P. G. D. M. M. (Semester - I) Examination - 2010
BASICS OF MARKETING
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) (A) Bring out differences between Selling and Marketing.
(B) Explain : Customer Satisfaction and Customer Delight.
Q.2) Define Consumer Behaviour. Explain in detail Post-purchase Behaviour of
Consumer.
Q.3) Explain need for Environmental Analysis in Marketing. State how
Technological and Political Environment affects Marketing Decision ?
Q.4) What do we understand by ‘Market Segment’ ? Discuss with suitable
examples the basis for segmentation in ‘Consumer Goods’.
Q.5) Discuss in detail Functional and Customer based Organisation Structure.
Q.6) State necessity of Marketing Planning. State various steps involved in
Marketing Planning.
Q.7) Write short notes : (Any Two)
(a) Marketing Mix
(b) Product Differentiation
(c) Marketing Control
Share This
Previous Post
Next Post

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!

0 comments:

Pen down your valuable important comments below

Search Everything Here