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Monday, December 28, 2015

Barkatullah University: BT-111 Marketing Management 2010 Question Paper

Are you in need of for BBA Barkatullah University Old Question Papers ? You can here download 2010 old question paper BBA 3rd Semester Marketing Management of this university, Check out more details below and download the exam paper in text format.

Barkatullah University
QP Code : N-322
B.B.A. (IIIrd Semster) Examination -2010
MARKETING MANAGEMENT
Paper-BT-111
Time Allowed: Three Hours
Maximum Marks: 35
Note: Attempt all sections.
Section-A

Q.1. Explain any five of the following. Each question carries one mark:
i. Scope of marketing
ii. Industrial markets
iii. Target market
iv. Branding
v. Pricing
vi. Marketing channels
vii. Marketing Information System
viii. Consumerism

Section-B
Note: Attempt any three questions. Each question carries 3 marks.
Q.II. Explain the process of Buying Decision Making.
Q.III Write a short note on market segmentation.
Q.IV What are the elements of marketing mix? Explain.
Q.V. Describe the various pricing strategies followed by any FMCG Company in India.
Q.VI. Write a short note on Consumerism.

(Section-C)
Note: Attempt any three questions. Each question carries 7 marks.
Q.VII. What do you understand by consumer behavior? Discuss the importance of consumer behavior in competitive market.
Q.VIII. Describe various strategies used for positioning a product. Explain with suitable example.
Q.IX. Explain in detail the concept of promotion mix.
Q.X. What is the impact of organized retailing on selling a product in Indian Market in recent time? Explain with examples.
Q.XI What is the value of Marketing Research? How far is it significant in Indian economy?

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