University Of Pune Question Paper,RELATIONSHIP MARKETING,2010 Question Paper,M. M. M. ( Semester - II )

University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2010
RELATIONSHIP MARKETING
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
(3) Use of suitable examples will be given due weightage.
Q.1) Define Relationship Marketing. Describe Concept of Relationship Marketing
and its significance in Indian Market.
Q.2) Explain how I.T. would help in building Relationship with the Customers ?
Q.3) Discuss how Relationship Marketing is different from Traditional Marketing ?
Give examples.
Q.4) Describe importance of Relationship Marketing in Distribution Channel.
Q.5) Narrate importance of Customer Database in Relationship Marketing.
Q.6) Write short notes : (Any Two)
(a) Online Marketing
(b) Buyer - Seller Relationship
(c) Relationship Marketing and Marketing Strategy

University Of Pune Question Paper,2010 Question Paper,M. M. M. ( Semester - II ),RELATIONSHIP MARKETING,

University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2010
RELATIONSHIP MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 1 is compulsory.
(2) Attempt any four from Q. Nos. 2 to 7.
(3) All questions carry equal marks.
(4) Logical reasoning to justify your answers and relevant
examples will carry more mark.
Q.1) Discuss how Distribution Channels can enhance relationship with Customers
for Pharmaceutical Products.
Q.2) Define Relationship Marketing, its importance, scope and limitation in
to-day’s Business Environment.
Q.3) Explain with examples how Relationship Marketing Strategy differs for
Services compare to Consumer Goods.
Q.4) “Information Technology has come as a handy tool for Relationship
Marketing.” Comment with suitable examples from different sectors.
Q.5) Discuss different stages in evolution of Customer Relationship Management.
Q.6) Explain how Customers can be classified on the basis of Profitability ?
How this classification helps in designing CRM Strategies ?
Q.7) Write short notes : (Any Two)
(a) Mass Customization
(b) Buyer - Seller Relationship
(c) Future of CRM in India

M. M. M. ( Semester - II ),University Of Pune Question Paper,RELATIONSHIP MARKETING,2012 Question Paper

University Of Pune Question Paper
M. M. M. ( Semester - II ) Examination - 2012
RELATIONSHIP MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Compare and contrast between Transactional Based and Relationship Based
Marketing.
Q.2) The use of Customer Database is helpful in Enhancing Relationship
Marketing. Discuss.
Q.3) What is the Contribution of Relationship Approach to the Distribution
Function.
Q.4) There are two parts of Relationship Marketing, Service Marketing and
Industrial Marketing. Discuss.
Q.5) Discuss emerging trends in Relationship Marketing in the Indian scenario
with suitable examples.
Q.6) How would you manage and deliver customer expectations for Pizza Hut ?
Q.7) Write short notes : (Any Two)
(a) Buyer - Seller Relationships
(b) Mass Custemization
(c) Customer Life Cycle
(d) Future of CRM