Dr. A.P.J. Abdul Kalam University
Master of Business Administration
Third Semester Main Examination, Dec-2020
Product Policy Management [MBA303M]
Time: 3:00 Max Marks 80
Note : (i) Attempt any five questions.
(ii) All question carry equal marks.
Q.1 Explain the product line strategy with suitable examples.
Q.2 What do you mean by market structuring? Explain with the help of suitable examples.
Q.3 Discuss the characteristics of successful product development process.
Q.4 How idea generation can be useful in new product development process.
Q.5 What is the Relationship between Competition, Marketing and Product Management?
Q.6 Explain various product positioning strategies.
Q.7 Explain New Product Development Process and its evaluation.
Q.8 What is Product Line and Product Mix. How they are managed in Product Management
Environment.
![Dr.A.P.J.Abdul Kalam University BSC AG I SEM Rural Sociology & Educational Psychology [AEX511] Dec - 2020 Question Papers](https://blogger.googleusercontent.com/img/a/AVvXsEhY5uhQmwWK1N-CxLfiA9sqbo0THIfiSpBT7quB4pALXfP9cO8aQfIKTa7XnRCms5OD17u5nFLilyx0cwdDbdCGWIBsJ3pzlVPACOfuwEA2BI6gDaqOq0qngBZlxCmbK3-OAj42Rbe1FTVYoXQEf_KNpPDyrNecTFMpJ5BELRLyUK3w12mdzNC4-bnn=s72-w496-c-h640 "Dr.A.P.J.Abdul Kalam University BSC AG I SEM Rural Sociology & Educational Psychology [AEX511] Dec - 2020 Question Papers")
