Dr. A.P.J. Abdul Kalam University
Master of Business Administration
Fourth Semester Main Examination, June-2021
International Marketing [MBA403M]
Time: 3:00 Max Marks 80
Note : Attempt any five questions. All question carry equal marks.
Q.1 Explain the political and legal environment factors affecting the
Global Marketing.
Q.2 Write short notes on Role of IMF in International Trade.
Q.3 What are the different methods of market entry in International
market?
Q.4 Define “Global Marketing”. What are the different stages involved
in Global Marketing Process?
Q.5 Discuss pricing factors affecting pricing in international marketing.
Q.6 What are the advantages of International Marketing?
Q.7 Explain theories of International trade and discuss multinationals
global markets?
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