Dr. A.P.J. Abdul Kalam University
Master of Business Administration
Second Semester Examination, June-2021
Fundamentals of Marketing Management [MBA205T]
Time: 3:00 Max Marks 80
Note : (i) Attempt any five questions.
(ii) All question carry equal marks.
Q.1 Briefly explain the patterns and procedures of market segmentation.
What criteria are used to evaluate market segments?
Q.2 Explain:- (Any-2)
(a) Bases of market segmentation.
(b) The need and process of segmentation.
(c) Segmentation, Targeting, Positioning
(d) Positioning – Positioning Strategies.
Q.3 What are the various elements of marketing mix? Explain with examples.
Q.4 What are the requirements for effective segmentation? Explain the major
variables used to segment consumer markets. Explain various Bases of
Market Segmentation
Q.5 Explain:- (Any-2)
(a) PLC.
(b) Product diffusion.
(c) Branding
(d) New product development process.
Q.6 Briefly explain various pricing methods with suitable examples.
Q.7 Explain in detail vertical and horizontal marketing system.
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