2010 Question Paper,University Of Pune Question Paper,(202 : A) : Retail and Distribution Management,M.M.S./M.B.S. (Semester – II)

University Of Pune Question Paper
M.M.S./M.B.S. (Semester – II) Examination, 2010
MARKETING SPECIALISATION
(202 : A) : Retail and Distribution Management (2008 Pattern) (New)
Time: 3 Hours Max. Marks: 70
Instructions : 1) Attempt any 5 questions.
2) All questions carry equal marks.
1. M/s. Yashoda Milk and Milk Products Co-operative Ltd.-manufacturers of
brands of packaged milk and milk products like milk powder, Dahi, Ghee, Icecream,
etc., are looking for wholesalers in all districts of Maharashtra. As a
marketing consultant, advise them about criteria on which wholesalers can be
selected; along with reasons.
2. Write a detailed note on ‘Retailing – Indian Vs. Global Scenario’.
3. A Self-Help Group (SHG) of women in Pune are producing approximately
10,000 (ten thousand) chapatis every day. How they can select a correct channel
so that the chapatis can be received by the end consumers at the desired time ?
4. Define and explain the process of Category Management. How it is helpful in
retail business ?
5. “Implementation of technologies in distribution management have resulted in
better productivity’. Do you agree with the statement ? Justify your answer
with appropriate examples.
6. What are the different types of store layouts ? Which one of them will be
applicable for a store, selling variety of reading material book, magazines and
newspapers, etc ? Why ?
7. Write notes on any two of the following :
a) Franchising
b) Floor space management
c) Retail communication Mix.
d) Channel performance evaluation.
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2010 Question Paper,University Of Pune Question Paper,202 – E : HUMAN RESOURCE MANAGEMENT SPECIALISATION,M.M.S./M.B.S. (Semester – II)

University Of Pune Question Paper
M.M.S./M.B.S. (Semester – II) Examination, 2010
202 – E : HUMAN RESOURCE MANAGEMENT SPECIALISATION
Training and Development (2005 Pattern) (Old)
Time: 3 Hours Max. Marks: 60
 Note : 1) Attempt any four questions.
2) All questions carry equal marks.
1. Design a training module on “managing change” for twenty managers from an
industry.
2. Distinguish between education, training and development. State the main objectives
of training in an organisation.
3. What steps needs to be taken to facilitate training programme in an organisation ?
Discuss in detail.
4. Explain various methods of training.
5. Explain needs and importance of training evaluation. Explain Kirkpatrik model
of evaluation.
6. Write short notes on (any two) :
a) Pre-requisits for adult learning
b) Distance learning
c) Challenges in training
d) Training feedback and analysis.
______________

202 B : Finance Specialization (Old) INTERNATIONAL FINANCE,University Of Pune Question Paper,M.M.S./M.B.S. (Semester – II),2010 Question Paper

University Of Pune Question Paper
M.M.S./M.B.S. (Semester – II) Examination, 2010
INTERNATIONAL FINANCE
202 B : Finance Specialization (Old)
(2005 Pattern)
Time: 3 Hours Max. Marks: 60
 Instructions : 1) Attempt any four questions.
2) All questions carry equal marks.
1. Describe teh operations in Foreign Exchange Market.
2. Explain in detail the measurement of various risks.
3. Enumerate the concept of ‘Interest Rate Parity’.
4. Explain the role and importance of FEMA 1999.
5. Discuss the trade settlement methods in international finance.
6. Write the role of following institutions :
a) World Bank
b) EXIM Bank
7. Write notes on any two of the following :
a) Fluctuating exchange rates
b) Suppliers credit
c) Foreign Trade Policy
d) Globalization and its impact.
______________

University Of Pune Question Paper,203-C : Computer Specialization OOP CONCEPT AND BASIC JAVA,2010 Question Paper,M.M.S./M.B.S. (Semester – II)

University Of Pune Question Paper
M.M.S./M.B.S. (Semester – II) Examination, 2010
OOP CONCEPT AND BASIC JAVA
 (2008 Pattern) (New)
203-C : Computer Specialization
Time: 3 Hours Max. Marks: 70
 Note : Question 1 is compulsory. Solve any five out of remaining.
1. A) Trace the output justify the answer : 15
a) Class Base {
public final void amethod ()
{
System.out.println(“A Method ”);
}}
public class Fin extends Base {
public static void main (String arg[ ])
{Base b = new Base ();
b.amethod()
}}
b) // File p1.java
package myPackage;
class P1
{
void afancyMethod()
{
System.out.println(“What a fancy method”);
}
}
// File P2.java
Public class P2 extends P1
{ public static void main(String ar[ ])
{
P2 p2 = new P2();
p2.newFancyMethod();
}
}
c) Which of the following correct syntax for suggesting that the JVM per
forms garbage collection
a) Syste,.free();
b) System.setGarbageCollection ();
c) System.out.gc();
d) System.gc();
d) Public class prg {
Static int cal(int x, int y) {
return(x + 2 * y);
}
public static void main(String a[ ]) {
int x= 0, y = 2;
System.out.println (cal (x +=5, y = x = 9));
}
}
e) Which of the following will output – 4.0 ?
A) System.out.println(Math.floor(–4.7));
B) System.out.println(Math.round(–4.7));
C) System.out.println(Math.ceil(–4.7));
D) System.out.println(Math.Min(–4.7));
1. B) What is polymorphism ? How Java supports it ? 5
2. Write an application that will accept addresses of 10 friends in array of objects.
Fire an exception if pin code supplied is empty or is not numeric design suitable
class to do the same. 10
3. Write an applet application to accept two digit number in a text field. Take another
text field and “CONVERT” button on GUI. When user clicks convert button,
the entered number is shown in another text field in words i.e. if number is 12
other text field will show Twelve or if number is 35 the other text field will show
Thirty Five. 10
4. Write application to accept name of file on command line. Display number of
words and number of lines present in the file. 10
5. What is exception ? Explain with example. 10
6. Create multi threaded application that will perform following tasks 10
– Accept user name and find length of it.
– Accept string find number of vowels in it.
7. Write notes on (any 2) : 10
1) Vector class
2) Differentiate between class and interface
3) Access modifiers.
______________

203 – A : MARKETING STRATEGY AND RELATIONSHIPS MARKETING,University Of Pune Question Paper,M.M.S./M.B.S. (Semester – II),2010 Question Paper

University Of Pune Question Paper
M.M.S./M.B.S. (Semester – II) Examination, 2010
Marketing Specialization
203 – A : MARKETING STRATEGY AND RELATIONSHIPS
MARKETING
New (2008 Pattern)
Time : 3 Hours Max. Marks : 70
 Instructions : 1) All questions are compulsory.
2) Figures to the right indicate full marks.
3) Logical Reasoning, justifying your answers and
relevant examples will carry weightage.
1. An electronic goods company is about to enter the rapidly growing DTH (direct
to home) services sector in India. Company has a proven track record in the
‘Electronic goods’ segment.
As a marketing consultant, advise the company to formulate appropriate marketing
strategy for its new venture in DTH. Also help the company to develop maintain
and enhance sustainable relationship with customers in the market. 20
2. Write short notes (any four) : (5×4=20)
a) Life time customer value.
b) e-marketing.
c) Internal Marketing.
d) Customer detection. e) Corporate vision.
f) Planned Innovation.
3. “An effective RM (Relationship Marketing) strategy reduces the cost of customer
acquisition”.
Critically comment on the statement. 15
OR
Explain the RFM (Regency-Frequency-Monetary Value) model in detail. 15
4. Explain necessity of ‘Competitor Analysis’ in today’s dynamic marketing
environment and also elaborate various aspects and components of ‘Competitor
Analysis’. 15
OR
Discuss various steps involved in ‘New Product Development’ process. 15
_____________

University Of Pune Question Paper,2010 Question Paper,M.M.S./M.B.S. (Semester – II),203 C : OOP CONCEPTS AND BASIC JAVA,

University Of Pune Question Paper
M.M.S./M.B.S. (Semester – II) Examination, 2010
203 C : OOP CONCEPTS AND BASIC JAVA
Computer Specialization
(2005 Pattern) (Old)
Time : 3 Hours Max. Marks : 60
Note : 1) Question 1 is compulsory.
2) Solve any three from remaining.
3) Figures to right indicate full marks.
1. Solve the following : 15
a) Trace the output
class Test{static boolean flag;
public static void main(String args[]){
if ( flag )
{ System.out.println(flag);
}
}
}
b) class Q1b{
public static void main[String ka[]){
 while(false){
System.out.println(''Great");
}
 }
}
c) What is thread synchronization ?
d) How to find attributes of a file ?
e) How applet is called from a HTML file ? P.T.O.
2. a) Accept details of 50 items, like itemcode(string), description, quantity available,
rate. Fire exception if itemcode is less than 5 characters, quantity and rate is
zero or negative. 10
b) Write an anonymous class to close the window. 5
3. a) Accept name of the two files on command line swap the contents of files. 10
b) Write program, which will show the life cycle of an applet. 5
4. a) Write applet program to accept details of employee using appropriate GUI.
Take one command button to display the accepted details in a label pasted to
panel. 8
b) Create an application to display scrolling banner. (Do not use Applet). 7
5. Write notes on (any three) : 15
a) Differentiate between method overloading and method overriding.
b) Differentiate between class and interface.
c) Justify that “Java is Object oriented Language”.
d) Write note on final, finally, finalize.
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