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Anna University Chennai
Department of MBA
Second Semester
BA7203 Marketing Management
November / December 2015 Exam Important Questions
(Regulation 2013)
Anna University Chennai
Department of Master of Business Administration
BA7203 Marketing Management
(REGULATION 2013)
1. Explain briefly about Marketing Environment?
2. Discuss briefly about Internal and External Marketing?
3. What are all the prospects and challenges in marketing?
4. Discuss the opportunities and prospects for Indian marketers in the context of the current global environment
5. Explain how the strategies for industries marketing will differ from consumer marketing? What
are the various steps to be considered while forming those strategies?
6. What is meant by service marketing? What are the various steps to be considered in marketing
mix for service marketing?
7. Explain briefly marketing strategy formulation?
8. What is Marketing Strategy? How does differ from strategy planning?
9. What are the steps involved in setting the price for a product? Explain.
10. Enumerate the marketing mix strategies for services
11. What are the tasks involved in Positioning?
12. What is Sales Promotion? How develop the sales promotion programs?
13. Explain the various economic and psychological factors affecting buyer behavior.
14. Explain the customer relationship management activities undertaken by the banks to retain
Customers
15.What are the ways and means of building and measuring customer satisfaction with suitable
illustrations?
16. Explain the following terms
Stages of the consumer buying process
Types of consumer buying behaviour
17.What are the steps in the marketing research process?
18. Discuss how online marketers can compete with the traditional marketers when they sell the same products online
19.Discuss how information technology enable to integrate markets, marketers and marketing.
20. Write notes on
i. Brand personification iii. Interactive advertisements
ii. ECRM iv. Diffusion Process
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