University of Mumbai S.Y.B.Com - Advertising Old Question Papers April 2016

University of Mumbai

S.Y.B.Com    

Advertising 

Con: 10-16

KP- 4378

April 2016 

Time:3:00 Hrs 

Max Marks: 100

Attachment & Scanned Copies: 

Mangalore University M.A MCJ Advertising Dec 2018 Question Paper

Mangalore University Question Papers Old Question Papers 

I Semester M.A. Examination, December 2018

(cbcs)

JOURNALISM AND MASS COMMUNICATION 

Advertising

Time : 3 Hours Max. Marks : 70

PART – A

Note : 1) Answer any five questions of the following. (5 x 10=50)

 2) All questions carry equal marks.

1. Trace the evolution of advertising in India.

2. Explain the Socio-Economic and cultural effects of modern society on Advertising.

3. Describe the significance of advertising campaigns.

4. What are the tools and techniques of advertising copy.

5. Discuss the use and gratification of new media advertising.

6. How to prepare an advertising annual budget ? Explain its stages.

7. Analyse the main characteristic of story board. Prepare a copy of story board.

8. Explain the ethical aspect of advertisement in India.

PART – B

Note : 1) Write short notes on any four of the following : (4 x 5=20)

 2) All questions carry equal marks.

9. a) Political advertising

b) Public service advertising

c) Jingles

d) Outdoor advertising

e) Layout

f) Visualization.

___________________

Question Paper in PDF : Click Here to download Mangalore University M.A MCJ Advertising Dec 2018 Question Paper

OSPU DJMC PR, Advertising, Radio, TV and New Media December - 2016 Question Paper

                    Odisha State Open University Old Question Paper       Total No. of Pages: 2

Term End Examination –  December, -  2016                                 Course Code : DJMC 05

Diploma in Journalism & Mass Communication (DJMC)

PR, Advertising, Radio, TV and New Media

Code: DJMC 05

Time : 03 hours                                                                                    Full Marks : 100

                                                                                                             

Attachment in PDF: Click Here to download OSPU DJMC  PR, Advertising, Radio, TV and New Media  December - 2016 Question Paper

Attachments in Scanned Copies (Images):

OSPU DJMC Advertising, Radio, TV and New Media June - 2017 Question Paper

                 Odisha State Open University Old Question Paper       Total No. of Pages: 2

Term End Examination –  June, - 2017                                 Course Code : DJMC 05   

 Diploma in Journlalism and Mass Communication

Course Title: Advertising, Radio, TV and New Media

Course Code: DJMC-05

Session-2015-16

Time : 03 hours                                                                                    Full Marks : 100

                                                                                                             

Attachment in PDF: Click Here to download OSPU   DJMC  Advertising, Radio, TV and New Media  June - 2017 Question Paper

Attachments in Scanned Copies (Images):

Kerala University BA Advertising 2016 Question Paper

           Kerala University Previous Years Question Papers   

                               

                    Fourth Semester BA Degree Examination,     2016      

               (Career Related First Degree Programme under CBCSS 2014 Adm.) 

           Group 2 (a) :MALAYALAM AND MASS COMMUNICATION

                                               VOCATIONAL COURSE- V

                                                       MX 1471 Advertising   

                                              MODEL QUESTION PAPER

Time: 3 hours                                                                                                   Max. Marks: 80

     

Attachments:

PDF Download: Click Here to download Kerala University   BA Advertising   2016 Question Paper  in PDF

Scanned Copies Image Download :                 

Bharathiar University B.Sc., Part III - Visual Communication - ADVERTISING , DECEMBER 2017 Question Paper

Bharathiar University Old Question Paper / Previous Years Question Paper

B.Sc. DEGREE EXAMINATION, DECEMBER 2017

Q.P. Code : 07 DVC 03

First year

Part III - Visual Communication

ADVERTISING 

(for the candidates admitted during – 2007 onwards)

Time : 3 Hours Maximum : 100 Marks

Attachment Type: PDF and Images

PDF Download: Click Here to Download Bharathiar University B.Sc.,  Part III - Visual Communication - ADVERTISING , DECEMBER 2017 Question Paper

Question Paper Scanned Images Download: