Monday, November 22, 2021

Mangalore University M.A MCJ Advertising Dec 2018 Question Paper

Mangalore University Question Papers Old Question Papers

I Semester M.A. Examination, December 2018

(cbcs)

JOURNALISM AND MASS COMMUNICATION

Advertising

Time : 3 Hours Max. Marks : 70

PART – A

Note : 1) Answer any five questions of the following. (5 x 10=50)

2) All questions carry equal marks.

1. Trace the evolution of advertising in India.

2. Explain the Socio-Economic and cultural effects of modern society on Advertising.

3. Describe the significance of advertising campaigns.

4. What are the tools and techniques of advertising copy.

5. Discuss the use and gratification of new media advertising.

6. How to prepare an advertising annual budget ? Explain its stages.

7. Analyse the main characteristic of story board. Prepare a copy of story board.

8. Explain the ethical aspect of advertisement in India.

PART – B

Note : 1) Write short notes on any four of the following : (4 x 5=20)

2) All questions carry equal marks.

9. a) Political advertising

b) Public service advertising

c) Jingles

d) Outdoor advertising

e) Layout

f) Visualization.

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Question Paper in PDF : Click Here to download Mangalore University M.A MCJ Advertising Dec 2018 Question Paper

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