Dr.A.P.J.Abdul Kalam University BBA VI SEM Consumer Behaviour [BBA-606M] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Bachelor of Business Administration

Sixth Semester Main Examination, Aug-Sep 2020

Consumer Behaviour [BBA-606M]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Define Consumer Behavior and explain various factors which effect consumer behavior.

Q.2 What is the importance of Cross-Cultural analysis? Explain the problems marketers face

during cross-cultural analysis.

Q.3 What do you understand by End Chain Model?

Q.4 How does perception influence consumer decision making process?

Q.5 Write a detailed note on:

i. Positive and Negative Motivation

ii. Learning Model

Q.6 What is the relationship between Social Class Life Style and Buying Behaviour?

Q.7 How can effective market segmentation lead to understanding consumer behavior?

Attachment: PDF Link to download : Dr.A.P.J.Abdul Kalam University BBA VI SEM Consumer Behaviour [BBA-606M] Aug-Sep 2020 Question Paper

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Dr.A.P.J.Abdul Kalam University BBA VI SEM Leadership Skill and Change Management [BBA-606H] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Bachelor of Business Administration

Sixth Semester Main Examination, Aug-Sep 2020

Leadership Skill and Change Management [BBA-606H]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Discuss the role of effective leadership in today’s scenario.

Q.2 How does the Behavior Theory of Leadership differ from that of Trait Theory of

Leadership? Which theory is more applicable in a Democratic Society and Why?

Q.3 Differentiate between task related and relationship oriented leadership.

Q.4 Write a brief note on: The satisfaction and Frustration of being a leader.

Q.5 Explain in detail: 3600

feedback for fine tune leadership approach.

Q.6 Write note on-

(i) Hersey and Blanchard’s Situational Leadership Theory.

(ii) Differentiate Between a Group and the Team.

Q.7 Write note on-

(i) Managerial Grid Model of Leadership

(ii) K Lewin’s Three Step Model

Attachment: PDF Link to download : Click here to download: Dr.A.P.J.Abdul Kalam University BBA VI SEM Leadership Skill and Change Management [BBA-606H] Aug-Sep 2020 Question Paper

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Dr.A.P.J.Abdul Kalam University BBA VI SEM International Finance [BBA-606F] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Bachelor of Business Administration

Sixth Semester Main Examination, Aug-Sep 2020

International Finance [BBA-606F]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Explain the Theory of Comparative Advantage and its implication for production and

trade.

Q.2 (a) What do you understand by Balance of Payment?

(b) What are the components of the Balance of Payments?

Q.3 Identify the difference between IMF and World Bank. What are Special Drawing Rights?

Why were they created.

Q.4 What is the difference between Fluctuating and Fixed Exchange Rate of Foreign

Exchange?

Q.5 Briefly explain the Purchasing Power Parity Theory.

Q.6 Write a note on:

i. ADR and GDR

ii. International Commercial Papers

Q.7 What is Traditional Gold Standard? How does it differ from our current Monetary

System.

Q.8 Write a note on:

i) Special drawing rights.

ii) Capital account convertibility

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Dr.A.P.J.Abdul Kalam University BBA VI SEM Marketing of Services [BBA-605M] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Bachelor of Business Administration

Sixth Semester Main Examination, Aug-Sep 2020

Marketing of Services [BBA-605M]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Define Service Marketing. Explain the classification of Service Marketing.

Q.2 “The Service sector has been growing in direct proportion to the environmental changes

occurring in India.”Comment.

Q.3 Define Service Quality. Describe the various dimensions of Service Quality.

Q.4 What are the service failures? How service recovery can be done.

Q.5 What do you mean by Service Recovery? Explain the process of Service Recovery?

Q.6 Positioning of services plays a very significant role in service sector. How this

Positioning Strategy can be created and used by service provider.

Q.7 Discuss the reasons why quality has become an increasingly important issue in service

marketing?

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Dr.A.P.J.Abdul Kalam University BBA VI Sem Performance Management [BBA-605H] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Bachelor of Business Administration

Sixth Semester Main Examination, Aug-Sep 2020

Performance Management [BBA-605H]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Define performance appraisal system. Explain its process with a view to upgrade and motivate employees of an organization.

Q.2 “Different Learning tools are used at different levels for employees behavior modification process support the statement by mentioning process and tools used for learning.

Q.3 Differentiate with suitable examples performance management and performance appraisal. Mention any two methods used to appraise employees in the organization.

Q.4 Define Learning and discuss the classical and operational theories of leasing with suitable examples.

Q.5 Define Potential Appraisal and its objectives.

Q.6 Discuss the differences of Performance and potential appraisal system with suitable examples.

Q.7 Explain competency and approaches to competency analysis. Discuss the tools to identify the competencies in employees.

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Dr.A.P.J.Abdul Kalam University BBA VI SEM Merchant Banking and Financial Services [BBA-605F] Aug-Sep 2020 Question Paper

Dr.A.P.J.Abdul Kalam University Old Question Papers

Bachelor of Business Administration

Sixth Semester Main Examination, Aug-Sep 2020

Merchant Banking and Financial Services [BBA-605F]

Time: 3:00 Hrs Max Marks 80

Note : Attempt any five questions.

All questions carry equal marks.

Q.1 Draw the structure of Merchant Banking Industry and their responsibility in Secondary Market.

Q.2 Classify the Financial Services and discuss the importance of Financial Services.

Q.3 What is Factoring? How factoring can be source of finance. Discuss the advantages and

Limitations of Factoring.

Q.4 Discuss the concept of Leasing. Also discuss and differentiate between operating and financial

leases citing suitable examples.

Q.5 Write a note on:

i. Type of Brokers.

ii. Merits of Hire Purchase

Q.6 What are the various legal authorities to govern the Indian Financial Services? Discuss in brief.

Q.7 Write a note on:

i. Primary Market.

ii. Secondary Market

Attachment:

PDF Link to download : Click here to download: Dr.A.P.J.Abdul Kalam University BBA VI SEM Merchant Banking and Financial Services [BBA-605F] Aug-Sep 2020 Question Paper

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