M.P.M. (Fourth Semester),2010 Question Paper,404 : MARKETING MANAGEMENT,University Of Pune Question Paper

University Of Pune Question Paper
M.P.M. (Fourth Semester) EXAMINATION, 2010
404 : MARKETING MANAGEMENT
(OLD 2005 PATTERN)
Time : Three Hours Maximum Marks : 70
N.B. :— (i) Attempt any Five questions.
(ii) All questions carry equal marks.
1. Discuss the importance of promotion in marketing with the help of
suitable examples. Also explain various tools of promotion.
2. Why do companies regularly introduce new products ? Explain various
stages in new product development in detail.
3. Explain various functions performed by marketing channels.
4. “Packaging is a silent salesman.” Comment. Justify your answer with
the help of suitable examples.
5. “Marketing mix has to be altered at different stages of product life
cycle.” Do you agree ? Justify.
6. What is the significance of ‘price’ element in marketing and overall
business activities ? Also discuss various factors that influence pricing
decisions.
7. Write short notes on (any two) :
(a) Significance of branding
(b) Types of new products
(c) Product mix.

404 : MARKETING MANAGEMENT,University Of Pune Question Paper,M.P.M. (Fourth Semester),2010 Question Paper

University Of Pune Question Paper
M.P.M. (Fourth Semester) EXAMINATION, 2010
404 : MARKETING MANAGEMENT
(NEW 2008 PATTERN)
Time : Three Hours Maximum Marks : 70
N.B. :— (i) Answer any Five questions.
(ii) All questions carry equal marks.
1. Explain the following terms, with examples :
(a) Needs
(b) Wants and demand
(c) Products
(d) Value
(e) Cost and satisfaction
(f) Exchange and transactions.
2. Write a detailed note on functions of marketing.
3. Why is ‘marketing plan’ needed ? What are the contents of a marketing
plan ?
4. Hindustan Unilever Ltd., is a multiproduct sales organization having
national spread. Draw and justify its organization structure, which
you think is the best.
5. Peocit Technologies Pvt. Ltd., is a software product company which
sells their products to the financial corporations. Discuss the criteria
they should use to select appropriate sales force.
6. What are different methods of sales force compensation ? Elaborate
in detail.
7. Write notes on any two of the following :
(a) Obstacles to marketing control
(b) Areas of sales training
(c) Competitive analysis
(d) Marketing Vs. Selling.