Friday, December 18, 2015

M.P.M. (Fourth Semester),2010 Question Paper,404 : MARKETING MANAGEMENT,University Of Pune Question Paper

University Of Pune Question Paper
M.P.M. (Fourth Semester) EXAMINATION, 2010
404 : MARKETING MANAGEMENT
(OLD 2005 PATTERN)
Time : Three Hours Maximum Marks : 70
N.B. :— (i) Attempt any Five questions.
(ii) All questions carry equal marks.
1. Discuss the importance of promotion in marketing with the help of
suitable examples. Also explain various tools of promotion.
2. Why do companies regularly introduce new products ? Explain various
stages in new product development in detail.
3. Explain various functions performed by marketing channels.
4. “Packaging is a silent salesman.” Comment. Justify your answer with
the help of suitable examples.
5. “Marketing mix has to be altered at different stages of product life
cycle.” Do you agree ? Justify.
6. What is the significance of ‘price’ element in marketing and overall
business activities ? Also discuss various factors that influence pricing
decisions.
7. Write short notes on (any two) :
(a) Significance of branding
(b) Types of new products
(c) Product mix.
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