Tuesday, February 7, 2023

Dr. A.P.J. Abdul Kalam University MBA II Sem Business Research Methods [MBA208T] June 2021 Question Paper

Dr. A.P.J. Abdul Kalam University

Master of Business Administration

Second Semester Examination, June-2021

Business Research Methods [MBA208T]

Time: 3:00 Max Marks 80

Note: Attempt any five questions.

All question carry equal marks.

Q.1 Explain the meaning and use of Exploratory Research Design. What

are its limitations?

Q.2 Differentiate between Interviews and Surveys.

Q.3 What are the different types of Measurement Scales used for data

collection? And discuss Reliability and validity of Scales.

Q.4 Which types of research design will be appropriate in an evaluation

type of research?

Q.5 What do you mean by Reporting Research? Explain types of report

with suitable examples.

Q.6 Explain Content Analysis. Discuss techniques of measurement scales.

Q.7 Discuss the method of primary Data Collection. Which technique will

be useful in the collection of qualitative data?

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