Dr. A.P.J. Abdul Kalam University
Bachelor of Business Administration
Fifth Semester Main Examination, Dec-2020
Research Methodology [BBA504T]
Time: 3:00 Hrs Max Marks 80
Note : Attempt any five questions. All question carry equal marks.
Q.1 What do you meant by research? Explain its significance in modern time. What points must
be kept in mind while defining a research problem? Briefly explain.
Q.2 “Research design in exploratory studies must be flexible but in descriptive studies, it must
minimize bias and maximize reliability.” Discuss.
Q.3 “Experimental research is better than descriptive research” Do you agree with the statement?
Q.4 Examine the merits and limitations of the observation method in collecting data. Illustrate
your answer with suitable example.
Q.5 What is the purpose of statistical hypothesis? Discuss null and alternative hypothesis with
appropriate examples.
Q.6 What is meant by "representativeness" in a sample? Explain in what sense a simple random
sample is representative of the population. Also distinguish between simple random sampling
and convenience sampling.
Q.7 What are the different categories of research reports? Explain each of these categories in
detail. Also give two examples of reports from each of these categories.
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