Thursday, January 19, 2023

Dr. A.P.J. Abdul Kalam University BBA V SEM Advertising and Brand Management [BBA506M] Dec 2020 Question Paper

Dr. A.P.J. Abdul Kalam University

Bachelor of Business Administration

Fifth Semester Main Examination, Dec-2020

Advertising and Brand Management [BBA506M]

Time: 3:00 Hrs Max Marks 80

Note: - Attempt any five questions.

All question carry equal marks.

Q.1 What are various objectives of Advertising? Explain with the help of examples? What

are the considerations used to set objectives of advertising?

Q.2 What are essential features of a scientifically drafted copy of advertising?

Q.3 What do you understand by Message Appeal? Explain different message appeals with the

help of examples.

Q.4 Explain Parity and Differentiation.

Q.5 What are the types of advertising agencies?

Q.6 Write about major branding strategies. How is a brand created?

Q.7 How is a brand‟s personality developed? Explain various type of Brand Personalities.

What is Branding? 

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