Tuesday, May 3, 2016

BU BBM Marketing Management April May 2015 Question Paper

Looking for BU old question papers? Want 4th semester BBM old / previous question papers? Here is a question paper that was asked for April / May 2015 exams from Bangalore University. The subject of the paper is Marketing Management. Collect the contents provided below.

Bangalore University

IV Semester B.B.M. Examination, April/May 2015

Semester Scheme

Freshers + Repeaters

Business Management

Paper- Marketing Management

Time: 3 Hours Max Marks: 100

Instruction: Answers should be written in English only.


I Answer any eight sub-questions. Each sub question carries two marks. (2x8=16)

1. a. What is marketing mix?

b. What is tele-marketing?

c. Give the meaning of packaging.

d. What is mark-up pricing?

e. State four benefits of branding.

f. Give the meaning of penetrate pricing.

g. What is De-marketing?

h. What is macro environment?

i. Define marketing research.

j. What is grading?


II Answer any three questions. Each question carries eight marks. (3x8=24)

2. Briefly explain the features of rural marketing.

3. Discuss briefly the reasons for product failure.

4. Marketing information is life blood of business. Discuss.

5. Analyse the benefits of advertising.

III Answer question no.10 and and any three of the remaining questions. Each question carries 15 marks. (4x15=60)

6. Explain the controllable and uncontrollable factors of marketing environment.

7.Discuss the importance of consumer behaviour.

8. Explain the stages of product life cycle with a chart. Discuss marketing strategy for each stage.

9. Explain the significance of branding and packaging.

10. Explain the importance of consumer behaviour.

Share This
Previous Post
Next Post

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!


Pen down your valuable important comments below

Search Everything Here