Monday, December 21, 2015

MARKETING MANAGEMENT,2010 Question Paper,University Of Pune Question Paper,P. G. D. I. E. M. (Semester - I)

University Of Pune Question Paper
P. G. D. I. E. M. (Semester - I) Examination - 2010
MARKETING MANAGEMENT
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Attempt any four questions.
(2) All questions carry equal marks.
(3) Logical reasoning to justify your answers and relevant
examples will carry more marks.
Q.1) Explain any two Distribution Channels appropriate to House-hold Appliances
of your choice.
Q.2) Define Pricing. State and explain various factors (Internal and External)
influencing the Pricing Decisions of Products.
Q.3) Explain purpose and advantages of Packaging with the help of examples.
Also discuss new trends in Packaging.
Q.4) What is Branding ? Explain importance of Branding in the present day’s
competitive business environment.
Q.5) “Marketing Mix is the instrument that can keep organisation successful
though its products may rise and decline in their respective life cycles.”
Discuss with examples.
Q.6) Write short notes : (Any Three)
(a) Post Buying Behaviour
(b) Market Entry Strategies
(c) Exclusive Dealership
(d) Advertising and Publicity
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