Monday, December 21, 2015

MARKETING MANAGEMENT, P. G. D. I. E. M. (Semester - I),2010 Question Paper,University Of Pune Question Paper

University Of Pune Question Paper
P. G. D. I. E. M. (Semester - I) Examination - 2010
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
(3) Logical reasoning to justify your answers and relevant
examples will carry more marks.
Q.1) Explain how study of Consumer Behaviour is useful in determining
Marketing Strategy by the Marketer.
Q.2) Explain difference between International and Domestic Advertising with
the help of examples.
Q.3) “Cross Cultural Issues play an important role in deciding International
Marketing Strategies.” Explain with relevant examples.
Q.4) What is a Brand ? Explain Process of Branding. Also mention specific
advantages of Branding. Give examples.
Q.5) Discuss factors that influence selection of Distribution Channels for
Consumer Products with relevant examples.
Q.6) Your company is one of the major players in Cosmetics and Toiletries
Market. The company has decided to launch a new shaving cream. Prepare
Advertising and Sales Promotion Plan for the same. State and explain your
assumptions clearly.
Q.7) Write short notes : (Any Two)
(a) Sales Forecasting Techniques
(b) E-commerce
(c) International Exhibitions and Trade Fairs
Share This
Previous Post
Next Post

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!


Pen down your valuable important comments below

Search Everything Here