Monday, December 21, 2015

MARKETING MANAGEMENT, P. G. D. I. E. M. (Semester - I),2010 Question Paper,University Of Pune Question Paper

University Of Pune Question Paper
P. G. D. I. E. M. (Semester - I) Examination - 2010
MARKETING MANAGEMENT
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
(3) Logical reasoning to justify your answers and relevant
examples will carry more marks.
Q.1) Explain how study of Consumer Behaviour is useful in determining
Marketing Strategy by the Marketer.
Q.2) Explain difference between International and Domestic Advertising with
the help of examples.
Q.3) “Cross Cultural Issues play an important role in deciding International
Marketing Strategies.” Explain with relevant examples.
Q.4) What is a Brand ? Explain Process of Branding. Also mention specific
advantages of Branding. Give examples.
Q.5) Discuss factors that influence selection of Distribution Channels for
Consumer Products with relevant examples.
Q.6) Your company is one of the major players in Cosmetics and Toiletries
Market. The company has decided to launch a new shaving cream. Prepare
Advertising and Sales Promotion Plan for the same. State and explain your
assumptions clearly.
Q.7) Write short notes : (Any Two)
(a) Sales Forecasting Techniques
(b) E-commerce
(c) International Exhibitions and Trade Fairs
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