Monday, December 21, 2015

INTEGRATED MARKETING COMMUNICATION,P. G. D. M. M. (Semester - II), 2010 Question Paper,University Of Pune Question Paper

University Of Pune Question Paper
P. G. D. M. M. (Semester - II) Examination - 2010
INTEGRATED MARKETING COMMUNICATION
(Old 2005 Pattern)
Time : 3 Hours] [Max. Marks : 60
Instructions :
(1) Attempt any four questions.
(2) All questions carry equal marks.
(3) Logical reasoning and appropriate examples will carry more
marks.
Q.1) Define Advertising. Which media are used for Advertising ? Explain
advantages and disadvantages of the same.
Q.2) What is Sales Promotion ? What are different types of Sales Promotions ?
Explain with examples.
Q.3) According to you, what are the reasons behind companies adopting Public
Relation as a tool for Customer Retention ?
Q.4) Which are the different methods of deciding Ad Budgets ?
Q.5) Formulate an Ad Message for any Social Responsibility Program.
Q.6) Short notes : (Any Three)
(a) Client Agency Relationship
(b) Importance of Advertising
(c) Advertising Objectives
(d) Ad Agency
(e) Personal Selling Vs. Direct Marketing
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