University Of Pune Question Paper
Third Year B. Pharmacy Examination, 2013
3.7 : PHARMACEUTICAL BUSINESS MANAGEMENT
(2008 Pattern)
Time : 3 Hours Total Marks : 80
Instructions : 1) Q.No. 1 and Q. No. 5 are compulsory.
2) Solve any two questions from Section I and Section II
respectively.
3) Figures at right indicate full marks.
SECTION – I
1. A) Fixed cost Rs. 50,000, Variable cost per unit Rs. 100, Selling price Rs. 250
per unit Actual units produced and sold 3000 units. Calculate 6
a) P/V ratio
b) BES
c) BES if existing sales price increased by 15%
d) Profit at sales Rs. 5,00,000 after taxation of 30%
e) MOS
B) Explain the process of new drug development. 4
2. A) Give the details account on material management. 8
B) Explain in detail about Decision making. 7
3. A) Give a brief account on Trade Union and Collective bargaining. 8
B) Explain in detail steps involved in Planning and Forecasting. 7
P.T.O.
Seat
No.
[4355] – 307 -2-
4. Write short notes on (any three) : 15
a) Thoughts of scientific management
b) Functions of Manager
c) Managerial grid
d) CPM and PERT.
SECTION – II
5. A) Read the case carefully and answer the following : 6
Your Assistant, Madhuri, has worked for you over past 2 years. During that
time, you have learnt to respect the clerical and word processing skills she
demonstrates. However you are concerned about the other area of her job,
that in your view, reflect sub standard performance. On occasions, it seems
that she does not hear your request, or if she does not follow through on
them. Occasionally, she performs tasks different from those you have
assigned. For example, just yesterday, you asked that she make
arrangements for a part time computer programmer to handle a special
project. No programmer turned up this morning to take on the assignment.
When you ask Madhuri about the situation, she says she forgot to make the
phone call because she was so busy preparing a lengthy mail that you had
given her the day before. You became frustrated by her response as similar
incidents had happened many times in the past. You wonder if the reason
incidents like this keep happening is due to a lack of listening skills on her
part or a result of poor time management skills. You have heard complaints
from others who must work with her from time to time so you are confident
that your judgement is accurate in this matter. Whatever the cause, you
have decided that now is the time to discuss this with her.
Questions :
1) How will you manage this situation ?
2) What measures company should take to motivate the employees to
remain committed to work ?
3) Explain the concept of performance appraisal.
-3- [4355] – 307
B) Explain the process and forms of communication. 4
OR
B) Explain various theories of motivation in detail. 4
6. A) What are different techniques of Sales Promotion ? 8
B) What is Market Research. 7
7. A) Explain different leadership styles and managerial grid. 8
B) Explain in detail about various channels of distribution. 7
8. Write short notes on (any three) : 15
a) GDPI
b) Advertising
c) Product Life Cycle
d) Medical Representative.
—————————
Third Year B. Pharmacy Examination, 2013
3.7 : PHARMACEUTICAL BUSINESS MANAGEMENT
(2008 Pattern)
Time : 3 Hours Total Marks : 80
Instructions : 1) Q.No. 1 and Q. No. 5 are compulsory.
2) Solve any two questions from Section I and Section II
respectively.
3) Figures at right indicate full marks.
SECTION – I
1. A) Fixed cost Rs. 50,000, Variable cost per unit Rs. 100, Selling price Rs. 250
per unit Actual units produced and sold 3000 units. Calculate 6
b) BES
c) BES if existing sales price increased by 15%
d) Profit at sales Rs. 5,00,000 after taxation of 30%
e) MOS
B) Explain the process of new drug development. 4
2. A) Give the details account on material management. 8
B) Explain in detail about Decision making. 7
3. A) Give a brief account on Trade Union and Collective bargaining. 8
B) Explain in detail steps involved in Planning and Forecasting. 7
P.T.O.
Seat
No.
[4355] – 307 -2-
4. Write short notes on (any three) : 15
a) Thoughts of scientific management
b) Functions of Manager
c) Managerial grid
d) CPM and PERT.
SECTION – II
5. A) Read the case carefully and answer the following : 6
Your Assistant, Madhuri, has worked for you over past 2 years. During that
time, you have learnt to respect the clerical and word processing skills she
demonstrates. However you are concerned about the other area of her job,
that in your view, reflect sub standard performance. On occasions, it seems
that she does not hear your request, or if she does not follow through on
them. Occasionally, she performs tasks different from those you have
assigned. For example, just yesterday, you asked that she make
arrangements for a part time computer programmer to handle a special
project. No programmer turned up this morning to take on the assignment.
When you ask Madhuri about the situation, she says she forgot to make the
phone call because she was so busy preparing a lengthy mail that you had
given her the day before. You became frustrated by her response as similar
incidents had happened many times in the past. You wonder if the reason
incidents like this keep happening is due to a lack of listening skills on her
part or a result of poor time management skills. You have heard complaints
from others who must work with her from time to time so you are confident
that your judgement is accurate in this matter. Whatever the cause, you
have decided that now is the time to discuss this with her.
Questions :
1) How will you manage this situation ?
2) What measures company should take to motivate the employees to
remain committed to work ?
3) Explain the concept of performance appraisal.
-3- [4355] – 307
B) Explain the process and forms of communication. 4
OR
B) Explain various theories of motivation in detail. 4
6. A) What are different techniques of Sales Promotion ? 8
B) What is Market Research. 7
7. A) Explain different leadership styles and managerial grid. 8
B) Explain in detail about various channels of distribution. 7
8. Write short notes on (any three) : 15
a) GDPI
b) Advertising
c) Product Life Cycle
d) Medical Representative.
—————————
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