Tuesday, November 24, 2015

MARKETING AND SALESMANSHIP,F. Y. B. Com., 2013 Question Paper,

University Of Pune Question Paper
F. Y. B. Com. Examination - 2013
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 80
Instructions :
(1) All questions are compulsory.
(2) Figures to the right indicate full marks.
Q.1) What is Marketing Mix ? Explain different elements of Marketing Mix. [16]
Q.2) Explain the major factors which you will take in to account while
Pricing a Product. [16]
Q.2) Explain various functions of Marketing. [16]
Q.3) (A) What is Marketing Research ? Explain its objectives. [08]
(B) State in brief various Advertising Media. [08]
Q.3) (A) State merits and demerits of Personal Selling. [08]
(B) Describe various benefits of Market Segmentation to Consumers
and Marketing Organisation. [08]
Q.4) Explain the steps in Process of Selling. [16]
[4369]-116 1 P.T.O.
Q.5) Write notes : (Any Two) [16]
(a) Pricing Methods
(b) E-marketing
(c) Recent Trends in Modern Advertising
(d) Types of Packaging
Share This
Previous Post
Next Post

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!


Pen down your valuable important comments below

Search Everything Here