Are you studying in Lucknow University? Wish to have old question papers of M.Com Commerce International Marketing Subject? Here is a question paper that was used for 2012-13 academic year examination by Lucknow university. Question Paper belongs to III semester examination. Get it now.
Lucknow University
CS-2747
M.Com. (Semester-III) Examination, 2012-13
COMMERCE
(International Marketing)
(MC-303)
Time Allowed: Three Hours
Maximum Marks: 100
Note: Answer Five questions in all. Answer Question No. 1 carrying 40 marks, which is compulsory. Attempt one question carrying 15 marks from each unit.
1. Write brief answers of the following :
i. Meaning and nature of international marketing.
ii. Criteria for classification of world markets.
iii. Advantages and disadvantages of indirect exporting.
iv. Stages of internationalisation of business.
v. Difference between domestic and overseas market research.
vi. Factors influencing international pricing decisions.
vii. Objective and functions of World Trade Organisation
viii. Objectives and importance of export market research ix. Different bases of global market segmentation.
x. Factors affecting choice of distribution channel for international marketing.
Unit-I
2. Differentiate between domestic and international marketing and identify the advantages of international marketing. What are the risks involved in international marketing?
3. Explain the meaning of international marketing environment. Describe the internal and external environment of international marketing.
Unit-II
4. Describe briefly, the different modes of entering foreign markets.
5. Explain the information needs for determining the export potential of a foreign market.
Unit-III
6. Elaborate upon the product strategies with regard to export marketing of products. Identify the significance and need for ‘product adaptation’ and ‘product standardisation’ in export marketing.
7. Write notes on the following:
i. Product life cycle in context of international marketing.
ii. Factors influencing pricing decisions in international marketing.
Unit-IV
8. Describe the current trends and composition of India’s foreign trade.
9. Describe the institutional infrastructure for promoting exports from India.
Lucknow University
CS-2747
M.Com. (Semester-III) Examination, 2012-13
COMMERCE
(International Marketing)
(MC-303)
Time Allowed: Three Hours
Maximum Marks: 100
Note: Answer Five questions in all. Answer Question No. 1 carrying 40 marks, which is compulsory. Attempt one question carrying 15 marks from each unit.
1. Write brief answers of the following :
i. Meaning and nature of international marketing.
ii. Criteria for classification of world markets.
iii. Advantages and disadvantages of indirect exporting.
iv. Stages of internationalisation of business.
v. Difference between domestic and overseas market research.
vi. Factors influencing international pricing decisions.
vii. Objective and functions of World Trade Organisation
viii. Objectives and importance of export market research ix. Different bases of global market segmentation.
x. Factors affecting choice of distribution channel for international marketing.
Unit-I
2. Differentiate between domestic and international marketing and identify the advantages of international marketing. What are the risks involved in international marketing?
3. Explain the meaning of international marketing environment. Describe the internal and external environment of international marketing.
Unit-II
4. Describe briefly, the different modes of entering foreign markets.
5. Explain the information needs for determining the export potential of a foreign market.
Unit-III
6. Elaborate upon the product strategies with regard to export marketing of products. Identify the significance and need for ‘product adaptation’ and ‘product standardisation’ in export marketing.
7. Write notes on the following:
i. Product life cycle in context of international marketing.
ii. Factors influencing pricing decisions in international marketing.
Unit-IV
8. Describe the current trends and composition of India’s foreign trade.
9. Describe the institutional infrastructure for promoting exports from India.
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