Friday, December 16, 2016

IGNOU CIE-002 BUSINESS OPPORTUNITY IDENTIFICATION Dec 2015 Question Paper

Indira Gandhi National Open University (IGNOU) Question Paper
CERTIFICATE IN ENTREPRENEURSHIP
Term-End Examination
December, 2015
CIE-002 : BUSINESS OPPORTUNITY IDENTIFICATION
Time : 2 hours Maximum Marks : 50
Note : (i) Answer any five questions.
(ii) All questions carry equal marks.
1. How evaluation in terms of Opportunity Selection (OS) framework and shortlisting of ideas is done ? Explain with an example.
2. How to generate business opportunities from the environment ? Discuss.
3. How environment scanning helps to generate business ideas ?
4. Why an innovative approach is required while interpreting the information to arrive at project ideas ?
5. Write a note on the following :
(a) Marketing Mix
(b) Sensitivity Analysis
6. Explain in detail the six element concept of market demand.
7. Explain the technique of Work-Break-Down structure in execution of a project.
8. Describe the use of product management function in managing a product's life cycle.
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