Friday, July 15, 2016

IGNOU BBA BRS-023 Retail Economics and Space Productivity 2015 Question Paper

University / Board: Indira Gandhi National Open University IGNOU
Course: Bachelor Of Business Administration
Specialization: Management
Subject Code: BRS-023
Subject Name: Retail Economics and Space Productivity
Exam Type: Term End Examination (TEE)
Exam Year: June 2015
Time: 3 hours
Maximum Marks: 100

BACHELOR OF BUSINESS ADMINISTRATION
(RETAIL SERVICES)
(BBARS)
Term-End Examination
June, 2015
BRS-023 : RETAIL ECONOMICS AND SPACE PRODUCTIVITY
Time : 3 hours Maximum Marks : 100

Note : Attempt any five questions. All questions carry equal marks.

1. Describe the different components of P and L statement of a retailer. Discuss the advantages of
preparing Income statement. 20

2. (a) Explain how GMROI contributes to retail efficiency.
(b) Discuss the limitations of retail margins. 10+10

3. "Setting the retail price of merchandise is a complicated, but the most important aspect of
managerial decision-making." Explain. 20

4. (a) What is a contribution margin for a retailer ? How is it different from the net income of a retailer ?
(b) An asset such as an air-conditioning plant is purchased for 30 Lacs and depreciation is at 10% per annum. Calculate Written Down Value' of the depreciation. 10+10

5. (a) What is manpower planning in retail ? Explain the importance of manpower planning in a retail organization.
(b) Discuss the process of manpower planning in a retail organization. 10+10

6. Discuss what promotion techniques would be used by retailers in domestic markets and in foreign markets. 20

7. (a) Discuss the steps to improve the retail sales.
(b) Elucidate the objectives of advertising. 10+10

8. Write short notes on the following : 4x5=20
(a) Impact of luxury tax on retail business
(b) Techniques of trade promotion
(c) Retail Planogram

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