Questions Search

This website covers previous years question papers of various universities and colleges in India. Moreover, the information on admission to various courses from various universities/institutes/colleges are also available. Also the latest teaching faculty plus teachers jobs, Government jobs, Banking Jobs, and other jobs are regularly updated to help jobless candidates. Admit cards of various recruitment of Govt organisation are updated. Search your terms using the search box provided.

Follow by Email

Tuesday, July 5, 2016

IGNOU BBA BRS-012 Category Management June 2015 Question Paper

University Name: Indira Gandhi National Open University (IGNOU)
Course: Bachelor of Business Administration BBA
Specialization: Management
Question Paper Name with Code: BRS-012 Category Management
Exam Type: Term End Examination (TEE)
Question Paper Exam Year: June 2015
Time: 3 hours
Maximum Marks: 100

No. of Printed Pages 2
Term-End Examination
June, 2015
Time : 3 hours Maximum Marks : 100
Note : Answer any five questions. All questions carry equal marks.

1. How does category management influence other functions of retail and what are the 8 steps of
category management ? 20
2. (a) How can social influences affect consumer behaviour ? 10
(b) What do you understand by Growth Share Matrix ? 10
3. What is profit margin ? How is it related with other product categories ? 20
4. What do you mean by Retail Promotions ?
Explain and discuss the promotional schemes. 20
5. What expansion or growth strategies does a retail company take for any product category ?
Discuss. 20
6. Discuss five forces analysis in the context of Business Situation Analysis. 20
7. Write short notes on any four of the following : 4x5=20
(a) Unit Planning Method
(b) Positioning of a Category
(c) Gross Margin
(d) SWOT
(e) Promotional Calendar Planogram
8. What do you understand by Space Planning in Visual Merchandising ? What are its key elements ? 4+16=20


No comments:

Post a Comment

Pen down your valuable important comments below