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Tuesday, July 5, 2016

IGNOU BBA BRS-012 Category Management June 2015 Question Paper

University Name: Indira Gandhi National Open University (IGNOU)
Course: Bachelor of Business Administration BBA
Specialization: Management
Question Paper Name with Code: BRS-012 Category Management
Exam Type: Term End Examination (TEE)
Question Paper Exam Year: June 2015
Time: 3 hours
Maximum Marks: 100

No. of Printed Pages 2
Term-End Examination
June, 2015
Time : 3 hours Maximum Marks : 100
Note : Answer any five questions. All questions carry equal marks.

1. How does category management influence other functions of retail and what are the 8 steps of
category management ? 20
2. (a) How can social influences affect consumer behaviour ? 10
(b) What do you understand by Growth Share Matrix ? 10
3. What is profit margin ? How is it related with other product categories ? 20
4. What do you mean by Retail Promotions ?
Explain and discuss the promotional schemes. 20
5. What expansion or growth strategies does a retail company take for any product category ?
Discuss. 20
6. Discuss five forces analysis in the context of Business Situation Analysis. 20
7. Write short notes on any four of the following : 4x5=20
(a) Unit Planning Method
(b) Positioning of a Category
(c) Gross Margin
(d) SWOT
(e) Promotional Calendar Planogram
8. What do you understand by Space Planning in Visual Merchandising ? What are its key elements ? 4+16=20


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