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Tuesday, December 29, 2015

Madras University Question Paper,Subject Code :PXH,Subject :MARKETING MANAGEMENT

Madras University Question Paper
Subject :MARKETING MANAGEMENT
Subject Code :PXH
OCTOBER 2011 U/ID 5213/PXH
Time : Three hours Maximum : 100 marks
SECTION A — (10 × 3 = 30 marks)
Answer ALL questions.
All questions carry equal marks.
1. (a) What is social marketing?
 (b) What is the need for environmental analysis?
 (c) What are the various buying roles played by
people?
 (d) What is marketing mix?
 (e) What are the industrial goods?
 (f) Why a new product is needed?
 (g) What are the pricing objectives?
 (h) What is marketing channel?
  (i) What are the functions of sales promotion?
  (j) What is sales quota?
SECTION B — (5 × 6 = 30 marks)
Answer any FIVE questions.
All questions carry equal marks.
2. Describe the recent innovations in modern
marketing.
3. What are the major factors that influence
consumer behaviour? Explain them briefly.
4. Describe the stages involved in the new-product
development process.
5. Explain the factorsinfluencing pricing decisions.
6. Describe the various kinds of marketing
information system.
7. What are the reasons for establishing sales
territories?
8. Describe the significance of management of sales
force.
SECTION C — (2 × 20 = 40 marks)
Answer BOTH questions.
All questions carry equal marks.
9. (a) What do you mean by buying motive? What
are the various buying motives? Explain them
briefly.
 Or
 (b) Describe the components of marketing
 environment.
10. (a) What are the different kinds of channel
members? Explain.
Or
 (b) Discuss the scope of marketing research.
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