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Thursday, December 24, 2015

IGNOU MBA MBMI-012 : BUSINESS INTELLIGENCE December 2014 Question Paper

IGNOU Question Paper
No. of Printed Pages : 8
Term-End Examination
December, 2014
Time : 3 hours Maximum Marks : 100
Note :
(i) Section I is compulsory and carries 30 marks
(ii) Section II carries 70 marks. Answer any five questions.
(iii) Assume suitable data wherever required.
(iv) Draw suitable sketches wherever required.
(v) Italicized figures to the right indicate maximum marks.

1. As part of a promotional campaign, the marketing manager of "Dilshan Retails" wishes to identify the potential buyers to send promotional catalog offers. The manager uses predictive modelling tools to find the potential customers for promotional offers. He takes help from one of the statisticians working in the same company. The objective of the selection is to "Maximize profit with cost". The variables for the selection are as follows :

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