Friday, December 18, 2015

(A) INTERNATIONAL MARKETING (SPECIALIZATION - II),2010 Question Paper,P. G. D. B. M. (Semester - IV),University Of Pune Question Paper

University Of Pune Question Paper
P. G. D. B. M. (Semester - IV) Examination - 2010
(A) INTERNATIONAL MARKETING
(SPECIALIZATION - II)
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Question No. 1 is compulsory.
(2) Attempt any four from the rest.
(3) All questions carry equal marks.
Q.1) Vetrofex India is planning to export grapes for Industrial Market in
Mediterranean (European) Countries. Mention basis of segmentation of
market and suggest a Marketing Mix for the same.
Q.2) “International Marketer faces challenges and opportunities different from
the Domestic Marketing.’’ Comment on this statement.
Q.3) Discuss advantages and disadvantages of Uniform, Pricing and Market by
Market Pricing Strategies in details.
Q.4) Discuss how Government of India and Banks (RBI and EXIM Bank)
enhance exports by providing Fiscal and Financial Incentives ?
Q.5) Mention various Documents which are required for Exports with its
significance.
Q.6) Describe Specifications regarding Labelling of Packages, Packing and
Marketing Goods for orientation to GATT.
Q.7) Write short notes : (Any Two)
(a) Export License
(b) Functions of W.T.O.
(c) Letter of Credit
(d) Pricing Policies
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