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Sunday, December 20, 2015

2014 december question paper,Annamalai University,B.Sc.(FASHION DESIGN): RETAIL MARKETING AND VISUAL MERCHANDISING

Annamalai University 2014 december question paper
B.Sc. DEGREE EXAMINATION December 2014
(FASHION DESIGN)
(THIRD YEAR)
303/710: RETAIL MARKETING AND VISUAL MERCHANDISING
(Common with B.Sc FD (NR), B.Sc.TD(NR & OR))
Time: Three hours Maximum: 60 marks
 SECTION-A
State True or False
(5×2 = 10)
1. Strategic planning is a part of management process.
2. Purchase decision is not involved in analyzing consumer behaviour.
3. Corporate companies are highly involved in branding their products currently after
globalisation.
4. Sourcing of raw material is part of roles of a merchandiser in a exporting unit.
5. Visual merchandising improves the sales of products of a company.
 SECTION-B
 Define any ONE of the concepts
(1×5 = 5)
6. Product mix.
7. Planning a display in visual merchandising.
 SECTION-C
 Answer any THREE questions
(3×5 = 15)
8. State about BCG model.
9. Brief about buyer’s role in contemporary buying.
10. Write about meaning and role of a product in product planning.
11. Illustrate about the challenges of retail management.
12. How do you become a good visual merchandiser?
 SECTION-D
 Answer any THREE questions
(3×10 = 30)
13. Briefly explain about the various elements of a business system.
14. Explain on the determining factors on the scope of buyer’s activities.
15. Elaborate on the various packaging concepts.
16. State on basic rules for visual merchandising.
17. Discuss about the prerequisites of retail merchandising.
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