University Of Pune Question Paper
M.B.S. (Semester – I) Examination, 2014
CNO - 105 (MKT) : Marketing Management Specialization – III
PRODUCT MANAGEMENT
(2013 Pattern)
Time : 2 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Figures to right indicate marks for that question.
4) Support your answer with examples.
1. A) Define Product Management. How is it different in consumer industry and industrial product
industry ? Elaborate with an example. 10
OR
1. B) ‘The role of product manager varies across industries’. Do you agree with this statement. ?
Justify your answer with an example. 10
2. A) Discuss major aggregate market factors that impact market attractiveness. 10
OR
2. B) What is competition analysis ? Explain the sources of competitor information. 10
3. A) How QFD is used for new product development ? Explain with an example. 10
OR
3. B) Most of the new product launched in the market fail to get the acceptance from consumers.
Explain the reasons for new product failure. 10
4. A) Being a product manager of a company, what product strategies do you follow over life
cycle ? 10
OR
4. B) Define product strategy and explain the elements of product strategy. 10
5. A) Capital budgeting is an area of finance that deals with prioritization of projects within a
firm. Comment. Which 5 major methods do you use for evaluating the cash flows ? 10
OR
5. B) What is sales analysis ? Explain in brief the value of sales analysis and road blocks
concepts. 10
––––––––––––––––
M.B.S. (Semester – I) Examination, 2014
CNO - 105 (MKT) : Marketing Management Specialization – III
PRODUCT MANAGEMENT
(2013 Pattern)
Time : 2 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Figures to right indicate marks for that question.
4) Support your answer with examples.
1. A) Define Product Management. How is it different in consumer industry and industrial product
industry ? Elaborate with an example. 10
OR
1. B) ‘The role of product manager varies across industries’. Do you agree with this statement. ?
Justify your answer with an example. 10
2. A) Discuss major aggregate market factors that impact market attractiveness. 10
OR
2. B) What is competition analysis ? Explain the sources of competitor information. 10
3. A) How QFD is used for new product development ? Explain with an example. 10
OR
3. B) Most of the new product launched in the market fail to get the acceptance from consumers.
Explain the reasons for new product failure. 10
4. A) Being a product manager of a company, what product strategies do you follow over life
cycle ? 10
OR
4. B) Define product strategy and explain the elements of product strategy. 10
5. A) Capital budgeting is an area of finance that deals with prioritization of projects within a
firm. Comment. Which 5 major methods do you use for evaluating the cash flows ? 10
OR
5. B) What is sales analysis ? Explain in brief the value of sales analysis and road blocks
concepts. 10
––––––––––––––––
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