Tuesday, November 17, 2015

M.B.S. (Semester – I) ,Marketing Management – Specialisation,University Of Pune Question Paper,2014 Question Paper

University Of Pune Question Paper
M.B.S. (Semester – I) Examination, 2014
Marketing Management – Specialisation
CNO 103 (A) : SERVICES MARKETING AND BRAND MANAGEMENT
(2008 Pattern)
Time : 3 Hours Max. Marks : 70
Instructions : a) Answer any five questions.
b) All questions are carry equal marks.
1. “Service sector in India is having tremendous potential”. Give your opinion and discuss two
emerging service sectors in India.
2. What do you mean by service quality ? Explain it with the help of SERVQUAL model.
3. Define services marketing. Elaborate services marketing 7 Ps in detail with examples.
4. “Customer buy the brands, not the product and services”. Critically evaluate the statement.
5. Elaborate the steps in brand building process. Give suitable examples.
6. What is brand equity ? Explain methods which are used to determine brand equity of a
particular brand.
7. Write short notes on (any two) :
a) Service failure and recovery
b) Service life cycle
c) Customer satisfaction
d) Brand audit.
——————

Duraimani

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!