University:West Bengal University of Technology
Course: BSM
Subject : Marketing Management
Year of Question Paper : 2013
CS/BSM/SEM-4/BSM-402/2013
2013
MARKETING MANAGEMENT – I
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following :
[Marks 10X1 = 10]
i) Condition of Marketing is
a) a place where buyers and sellers meet together
b) good managers
c) ethics of society
d) none of these.
ii) Which of the following is a step of new product
development process ?
a) Business Analysis
b) Concept development and testing
c) Test marketing
d) All of these.
iii) The cost based pricing includes
a) mark-up pricing
b) demand based pricing
c) competition oriented pricing
d) none of these.
iv) What is the extension of SWOT ?
a) Unique Selling Proposition
b) Unique Sales Plan
c) Unit Sales Plan
d) None of these.
v) The second step of selling process is
a) Pre-approach b) Presentation
c) Prospecting d) Demonstration.
vi) Which of the following is true in respect of features of
marketing ?
a) It is a search for data
b) It should be objective
c) It is a systematic process
d) All of these.
vii) The first stage in PLC is
a) growth b) maturity
c) introduction d) decline.
viii) PR is a part of the
a) Product mix b) Place mix
c) Promotion mix d) Price mix.
ix) Consumer sales promotion is
a) Trade coupons
b) Sales manuals
c) Off-invoice allowance
d) none of these.
x) Which one of the following characteristics is not
applicable for services ?
a) Intangible
b) Perishable
c) Inseparable from the servicemend) Homogeneous in nature.
GROUP – B
( Short Answer Type Questions )
Answer any three of the following. [Marks 3X5 = 15]
2. Explain the concept of Promotional Mix.
3. Explain the process of Consumer Behaviour.
4. What are the different factors affecting pricing ?
5. Discuss about the techniques of sales promotion.
6. Define the terms SCM, Logo and Trademark.
7. Explain the different steps of Personal Selling.
GROUP – C
( Long Answer Type Questions )
Answer any three of the following. [Marks 3X15 = 45]
8. Discuss the various factors for segmenting Consumer
markets. How is the Target Market to be chosen for a newly
started sports event management company ? [Marks 8 + 7]
9. Distinguish between old/traditional concept of marketing
and modern concepts of marketing.
10. Describe the various factors of channels of Distribution with
examples.
11. What is advertising ? Discuss the different types of
advertising with their merits and demerits. [Marks 4 + 11]
12. Explain the importance of studying Consumer Behaviour in
Sports Marketing Management. [Marks 7 + 8]
13. What are the different methods of Pricing ? What is the
difference between Skimmed Pricing and Penetration
Pricing ? [Marks 6 + 9]..
Course: BSM
Subject : Marketing Management
Year of Question Paper : 2013
CS/BSM/SEM-4/BSM-402/2013
2013
MARKETING MANAGEMENT – I
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following :
[Marks 10X1 = 10]
i) Condition of Marketing is
a) a place where buyers and sellers meet together
b) good managers
c) ethics of society
d) none of these.
ii) Which of the following is a step of new product
development process ?
a) Business Analysis
b) Concept development and testing
c) Test marketing
d) All of these.
iii) The cost based pricing includes
a) mark-up pricing
b) demand based pricing
c) competition oriented pricing
d) none of these.
iv) What is the extension of SWOT ?
a) Unique Selling Proposition
b) Unique Sales Plan
c) Unit Sales Plan
d) None of these.
v) The second step of selling process is
a) Pre-approach b) Presentation
c) Prospecting d) Demonstration.
vi) Which of the following is true in respect of features of
marketing ?
a) It is a search for data
b) It should be objective
c) It is a systematic process
d) All of these.
vii) The first stage in PLC is
a) growth b) maturity
c) introduction d) decline.
viii) PR is a part of the
a) Product mix b) Place mix
c) Promotion mix d) Price mix.
ix) Consumer sales promotion is
a) Trade coupons
b) Sales manuals
c) Off-invoice allowance
d) none of these.
x) Which one of the following characteristics is not
applicable for services ?
a) Intangible
b) Perishable
c) Inseparable from the servicemend) Homogeneous in nature.
GROUP – B
( Short Answer Type Questions )
Answer any three of the following. [Marks 3X5 = 15]
2. Explain the concept of Promotional Mix.
3. Explain the process of Consumer Behaviour.
4. What are the different factors affecting pricing ?
5. Discuss about the techniques of sales promotion.
6. Define the terms SCM, Logo and Trademark.
7. Explain the different steps of Personal Selling.
GROUP – C
( Long Answer Type Questions )
Answer any three of the following. [Marks 3X15 = 45]
8. Discuss the various factors for segmenting Consumer
markets. How is the Target Market to be chosen for a newly
started sports event management company ? [Marks 8 + 7]
9. Distinguish between old/traditional concept of marketing
and modern concepts of marketing.
10. Describe the various factors of channels of Distribution with
examples.
11. What is advertising ? Discuss the different types of
advertising with their merits and demerits. [Marks 4 + 11]
12. Explain the importance of studying Consumer Behaviour in
Sports Marketing Management. [Marks 7 + 8]
13. What are the different methods of Pricing ? What is the
difference between Skimmed Pricing and Penetration
Pricing ? [Marks 6 + 9]..
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