Lucknow University B.Com. Part-I (Back Paper) ( Vocational Course ) [ First Paper ] MARKETING COMMUNICATION - 2018 Question Paper

Lucknow University Old Question Paper / Previous Years Question Paper

B.Com. Part-I  Examination, 2018

Q.P. Code : 2023

(Back Paper) 

( Vocational Course )

[ First Paper ]

MARKETING COMMUNICATION

Time : 3 Hours Maximum : 100 Marks 

Attachment Type: PDF and Images

PDF Download: Click Here to Download Lucknow University B.Com. Part-I (Back Paper) ( Vocational Course ) [ First Paper ] MARKETING COMMUNICATION  - 2018 Question Paper 

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University Of Pune Question Paper,MARKETING COMMUNICATION,M. M. M. ( Semester - III ),2010 Question Paper

University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2010
MARKETING COMMUNICATION
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.
Q.1) Discuss Concept of ‘Integrated Marketing Communication’. Elaborate on
the process of IMC (Integrated Marketing Communication) with suitable
examples.
Q.2) Elaborate on various methods of Advertising Appropriation.
Q.3) Design an Advertising Copy for the following products in the Print Media :
(a) Touch Screen Handset
(b) DTH Service Provider
Q.4) Discuss various Sales Promotion Schemes for :
(a) Business News Papers
(b) Soft Drink
Q.5) Define ‘Online Marketing’. Comment on various techniques used for Online
Marketing.
Q.6) “Event Management is emerging as one of the commonly used tools for
Marketing Communication.” Comment.
Q.7) Write short notes : (Any Two)
(a) Media Mix
(b) DAGMAR
(c) Appeals in Advertising
(d) Media Research

MARKETING COMMUNICATION,University Of Pune Question Paper,M. M. M. ( Semester - III ),2012 Question Paper

University Of Pune Question Paper
M. M. M. ( Semester - III ) Examination - 2012
MARKETING COMMUNICATION
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Discuss Concept of IMC and its role in the Marketing Mix.
Q.2) Explain Concept of ‘Sales Promotion’. Discuss various types of Trade
Promotion Tools.
Q.3) Explain Process of Media Planning in detail.
Q.4) What is Advertising ? Discuss the different types of Advertising with suitable
examples.
Q.5) What do you understand by Advertising Appropriation ? Give various
Methods of Advertising Appropriation.
Q.6) Explain Direct Marketing. Also discuss the different forms of Direct
Marketing.
Q.7) Write short notes : (Any Two)
(a) AIDA
(b) Types of Appeals in Advertising
(c) PR and Publicity
(d) Personal Selling