Friday, December 11, 2015

Vardhman Mahaveer Open University MARKETING FOR MANAGERS Question paper December 2010

Vardhman Mahaveer Open University Question Paper December 2010
MS-06
MBA (First Year/DIM) EXAMINATION,
December, 2010
MARKETING FOR MANAGERS
Paper-MS-06
(Marketing for Managers)
Time allowed : Three hours
Maximum marks : 70
Attempt any five questions. All
questions carry equal marks.
1. Define services. How do services differ from products ?
2. Discuss the concept of marketing mix.
3. Analyse nature and scope of Marketing Research.
4. Discuss important models of consumer behaviour.
5. Discuss product life cycle and its strategies.
6. Discuss the issues related to Branding.
7. Discuss important ingredients of marketing
communication.
8. Discuss important media of advertising.
9. Discuss the techniques of sales forecasting.
10. Discuss the selection and training methods of sales force.

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