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Friday, December 18, 2015

P. G. D. B. M. (Semester - II),2010 Question Paper,MARKETING MANAGEMENT,University Of Pune Question Paper

University Of Pune Question Paper
P. G. D. B. M. (Semester - II) Examination - 2010
MARKETING MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) Explain Concept of Product Mix. How a two-wheeler motorcycle
manufacturer can manage his Product Mix ?
Q.2) What are new trends in Packaging ? How these new trends help to expand
Market Size ? Discuss with examples.
Q.3) What are the Pricing Objectives for any Organisation ? Which factors
influence Pricing Decisions ?
Q.4) “Usage of Internet has revolutionised the Distribution Management to a
large extent.” Do you agree with the statement ? Justify your answer.
Q.5) What are the various methods of Promotion ? Write detailed note on any
two of them.
Q.6) What are extended P’s of Marketing ? Why they are required to be
considered ?
Q.7) Write notes on any two of the following :
(a) Impact of Technology and Internet on Promotion
(b) Price and Non-price Competition
(c) Levels of Product

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