Saturday, December 26, 2015

B.Sc III Year Acharya Nagarjuna University Paper- II: Apparel Marketing and Merchandising 2014 Question Paper

Free Download of B.Sc III Year Acharya Nagarjuna University Paper- II: Apparel Marketing and Merchandising 2014 Question Paper:-
University : Acharya Nagarjuna University
DSCFT32
B.Sc. DEGREE EXAMINATION, NOV / DEC – 2014
Third Year
COSTUME DESIGN AND FASHION TECHNOLOGY
Paper- II: Apparel Marketing and Merchandising
Time : 3 Hours Maximum Marks: 80
SECTION-A
Answer Any Eight of the following (8×4=32)
1) Merchandising
2) Publicity
3) Sales budget
4) Direct retailing
5) Marketing finance
6) Book inventory
7) Selling cycle
8) Cooperative sales
9) Stock turn over
10) Seasonal planning
11) Display packages
12) Direct exporting

SECTION – B
Answer All Questions (4×12=48)
13) a) What are the functions of marketing department?
OR
b) How do you calculate break even sales in garment industry.
14) a) State the merits and demerits of department stores.
OR
b) Explain the responsibilities of merchandiser.
15) a) Enumarate the uses of computers in buying.
OR
b) Elucidate powers and functions of department sales manager.
16) a) Discuss the planning and designing of stores.
OR
b) Give an account of apparel distributions structure.
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