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Sunday, December 20, 2015

B.Sc. (FASHION DESIGN):MANAGEMENT SKILLS,Annamalai University December 2014 Question Paper

Annamalai University December 2014 question paper
(Common with BMC, B.Sc FD, TD & I.D)
(New Regulation and Old Regulation)
Time: Three hours Maximum: 60 marks
 Answer ALL questions
(5×2 = 10)
Define the following:
 1. Define Advertising.
2. State the leadership qualities.
3. Define motivation.
4. What do you mean by Directing?
5. Define Staffing.
 Answer any FOUR questions (4× 5 = 20)
6. Explain the motivation theories.
7. Discuss the various steps in planning.
8. Discuss the role of leadership.
9. Explain the barriers in communication.
10. Brief about Delegation of Authority.
11. Explain the steps in Controlling.
 Answer any ONE question (1× 10 = 10)
12. Discuss various Advertising Media’s and its merits and demerits.
13. Explain the various Motivational Theories.
 Answer any ONE question (1× 20 = 20)
14. Explain the principle of management and discuss the various steps in
15. Discuss the various types of leadership
16. Explain various Communication concepts and discuss about problem in

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