Tuesday, December 22, 2015

B.B.A.(TELECOM MANAGEMENT): SERVICES MARKETING,Annamalai University Question Paper

Annamalai University Question Paper December 2014
B.B.A DEGREE EXAMINATION, December 2014
(TELECOM MANAGEMENT)
(THIRD YEAR)
(PART – III)
320: SERVICES MARKETING
Time: Three hours Maximum: 100 marks
SECTION - A
Answer any TEN questions. (10 × 2 = 20)
1. What is service?
2. What is pot purchase Evaluation?
3. What is service quality?
4. What is service Expectation?
5. What is service Research program?
6. What is service Recovery?
7. What is service Triangle?
8. What is service delivery?
9. What is service promise?
10. What is service pricing?
11. Define service culture.
12. Define Marketing mix.
SECTION - B
Answer any FOUR questions. (4 × 10 = 40)
13. What are the significance of service marketing?
14. What are the current issues involved in customer service?
15. What are the Research objectives for services?
16. How customers respond to service Failures?
17. What are the various types of Agents?
18. Bring out the processes of service Marketing communication.
SECTION - C
Answer any TWO questions. (2 × 20 = 40)
19. Explain the services Marketing Mix.
20. Describe the benefits of customer Relationship Management.
21. Discuss the advantages and disadvantages of Franchising.
22. Elucidate the factors affecting service pricing.
$$$$$$$

Unknown

B.E Civil Engineer Graduated from Government College of Engineering Tirunelveli in the year 2016. She has developed this website for the welfare of students community not only for students under Anna University Chennai, but for all universities located in India. That's why her website is named as www.IndianUniversityQuestionPapers.com . If you don't find any study materials that you are looking for, you may intimate her through contact page of this website to know her so that it will be useful for providing them as early as possible. You can also share your own study materials and it can be published in this website after verification and reviewing. Thank you!