Friday, December 18, 2015

Annamalai University question paper december 2014, B.Sc. (MEDIA GRAPHICS AND ANIMATION): MEDIA ADVERTISING AND MEDIA ETHICS

Annamalai University question paper december 2014
B.Sc. DEGREE EXAMINATION December 2014
(MEDIA GRAPHICS AND ANIMATION)
(SECOND YEAR)
PART-III
220: MEDIA ADVERTISING AND MEDIA ETHICS
Time: Three hours Maximum: 100 marks
SECTION-A
Answer any EIGHT questions
(8×5 = 40)
1. Explain recent developments about media.
2. Write short notes on DVR.
3. Discuss confidentially in media ethics.
4. Write short notes on Television Standards.
5. Describe about revenue control.
6. What is meant by Hyper commercial?
7. Write short notes on European justice.
8. What are the various advantages of Media advertising?
9. What are the importance of Global advertising?
10. Discuss various trends in latest advertising.
SECTION-B
Answer any THREE questions
(3× 20 = 60)
11. Explain the following (i) Journalism (ii) Codes of Ethics.
12. Describe Mobile advertising in detail.
13. Discuss the criticism of advertising in detail.
14. Explain advertising standards in media.
15. Write short notes on following (i) Target group of advertising (ii) Future of
advertising.
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