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Monday, December 21, 2015

Annamalai University December Question Paper,B.Sc.(HOTEL MANAGEMENT AND TOURISM): HOSPITALITY SALES AND MARKETING AND PUBLIC RELATIONS

Annamalai University december 2014 question paper
B.Sc. DEGREE EXAMINATION December 2014
(HOTEL MANAGEMENT AND TOURISM)
(SECOND YEAR)
(PART-III)
230: HOSPITALITY SALES AND MARKETING AND PUBLIC RELATIONS
Time: Three hours Maximum: 75 marks
 Answer any FIVE questions (5× 15=75)
1. What are the important role of T.V., Film, and Press in publicity?
2. What are the features in designs and display?
3. Characteristics of tourism product, distribution, functions explain.
4. Explain forecasting methods and targets.
5. Write short notes about marketing research and marketing information systems.
6. What are the salient features of accommodation in tourism industry?
7. How will you sell your product to different age groups?
8. What are the relevant laws in forms of Hotel ownership?
9. Explain travel motivation leadership.
10. Socio-economic leadership – Explain.
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