Wednesday, November 18, 2015

University Of Pune Question Paper,CNO 105(IB) : International Business Management Specialization – III,M.B.S. (Semester – I),2014 Question Paper

University Of Pune Question Paper
M.B.S. (Semester – I) Examination, 2014
INTERNATIONAL MARKETING
CNO 105(IB) : International Business Management
Specialization – III
(2013 Pattern)
Time : 2½ Hours Max. Marks : 50
 Instructions : 1) All questions are compulsory.
2) Each question has internal option.
3) Each question carry 10 marks.
4) Neat diagrams must be drawn wherever necessary.
5) Figures to the right side indicate full marks.
6) Use of calculator is allowed.
7) Your answer should be specific and to the point.
8) Support your answers with suitable live examples.
1. a) Distinguish between domestic marketing and international marketing. 10
OR
b) The culture of a country affects the consumer preferences and business practices. Discuss
the implications of the cultural variations in different countries for exports business. 10
2. a) “Packing influences the perception of an importer as regards capability of the exporter
deliver the goods in safe condition”. Do you agree ? Explain. 10
OR
b) By marketing in a foreign country, must a firm automatically utilize geographic segmentation
or some other segmentation basis ? 10
3. a) What is price-quality relationship ? How, this affects an Indian firm’s comparative position
in the world market ? 10
OR
b) Why has dumping become such an issue in recent years ? 10
4. a) Explain the types and functions of foreign intermediaries. 10
OR
b) Describe a broad structure of an International Marketing plan in the light of cut-throat
competition at global market. 10
5. a) What are the advertising strategies used in International Marketing ? 10
OR
b) What are the important issues in international branding ? 10
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