Saturday, November 7, 2015

Nalanda Open University PG Diploma Marketing Management 2008 Assignment Questions

University : Nalanda Open University
Course of the Question Paper : Post Graduate Diploma
Question Paper Type : Assignment Questions
Year : 2008
Subject : Marketing Management

Paper-VI

Discuss the meaning & type of media and describe the process of media planning?
Discuss the meaning & scope and type of direct marketing?
Discuss the role , function & structure of advertising agency.

Paper-V
Describe the methods of distribution in service industry.
Define service quality and discuss determinant of service quality.
Explain the significance of retaining customers for service companies and identify the reasons for customers switching from one service provider to another service provider.

Paper-IV
Define culture and explain the elements of culture.
Write an essay on regional economic grouping.
What do you understand by "deemed exports"? What benefits are available for such exports.

Paper-III
Discuss the importance of packaging as a tool for product differentiate and market cultivation.
Describe the various techniques and sources for generation of new product ideas.
Discuss the major concept generation method that you are familiar with.

Paper-II
What is recruitment? Discuss recruitment process for a company.
What is compensation?Discuss types of direct & indirect compensation.
Design and discuss an effective territory planning for salesman.

Paper-I
Critically analyse the Masslo's Hierarchy of need theory?
What do you mean by consumer attitude? discuss the functions of consumer attitude.
What is reference group? Discuss the types of reference group?

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