University Of Pune Question Paper
M.M.M. (Semester – III) Examination, 2014
305 : MARKETING OF FINANCIAL SERVICES
(2013 Pattern)
Time : 2.30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point.
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.
1. A) “The Indian Banks have managed to grow with resilience during the post reform era”.
Discuss the above statement in context to paradigm shift in Indian Banking System. 10
OR
B) Merchant Banking is distinctly different from Commercial Banking and Investment Banking.
Discuss. 10
2. A) “Investment options are available in the range of aggressive to conservative options to
suit the needs of the investor”. Comment. 10
OR
B) “Risk management refers to the practice of identifying potential risks in advance, analyzing
them and taking precautionary steps to reduce/curb the risk”. Elaborate the statement in
context to principles of risk management. 10
3. A) Discuss the roles and regulations of Reserve Bank of India (RBI) and Insurance
Regulatory and Development Authority (IRDA). 10
OR
B) Discuss roles and responsibilities of Association of Mutual Fund in India (AMFI) and
IBA. 10
Seat
No.
P.T.O.
[4673] – 305
4. A) “Intermediaries structures are a vital link between the insured and in insurer”. Justify the
statement in relation to the distribution intermediaries in insurance sector. 10
OR
B) Success in the Indian Mutual Fund Industry will depend upon strong distribution network
and transparent approach towards trust building and client servicing at retail level will
soon assume greater importance, in this context explain various forms of distribution
channels for mutual funds. 10
5. A) Elaborate Process of Personal Selling in Financial Services. 10
OR
B) Discuss the role of embedded technology in context to emerging forms of new distribution
channels in financial services. 10
——————
M.M.M. (Semester – III) Examination, 2014
305 : MARKETING OF FINANCIAL SERVICES
(2013 Pattern)
Time : 2.30 Hours Max. Marks : 50
Instructions : 1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point.
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.
1. A) “The Indian Banks have managed to grow with resilience during the post reform era”.
Discuss the above statement in context to paradigm shift in Indian Banking System. 10
OR
B) Merchant Banking is distinctly different from Commercial Banking and Investment Banking.
Discuss. 10
2. A) “Investment options are available in the range of aggressive to conservative options to
suit the needs of the investor”. Comment. 10
OR
B) “Risk management refers to the practice of identifying potential risks in advance, analyzing
them and taking precautionary steps to reduce/curb the risk”. Elaborate the statement in
context to principles of risk management. 10
3. A) Discuss the roles and regulations of Reserve Bank of India (RBI) and Insurance
Regulatory and Development Authority (IRDA). 10
OR
B) Discuss roles and responsibilities of Association of Mutual Fund in India (AMFI) and
IBA. 10
Seat
No.
P.T.O.
[4673] – 305
4. A) “Intermediaries structures are a vital link between the insured and in insurer”. Justify the
statement in relation to the distribution intermediaries in insurance sector. 10
OR
B) Success in the Indian Mutual Fund Industry will depend upon strong distribution network
and transparent approach towards trust building and client servicing at retail level will
soon assume greater importance, in this context explain various forms of distribution
channels for mutual funds. 10
5. A) Elaborate Process of Personal Selling in Financial Services. 10
OR
B) Discuss the role of embedded technology in context to emerging forms of new distribution
channels in financial services. 10
——————
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